Tiffany + iPhone
Tiffany & Co., the newest player to join the mobile mania, announced today that it was launching its first ever iPhone app – The Tiffany & Co. Engagement Ring Finder. The app includes an accurate Ring Sizer that lets users determine their ring size by placing a ring directly on the screen and aligning it with the correct circle in the guide. The rings are shown true-to-size, and the application also allows customers zoom in on the ring’s details, and of course, they can also share their favorites on Facebook and Twitter. {To access the Tiffany & Co. Engagement Ring Finder: http://itunes.apple.com/us/app/tiffany-co-engagement-ring/id375427126?mt=8}
Some of you iPhone users out there are thinking: ‘oh, cool! When I am shopping on 47th, I’ll have nice pictures to which I can compare the rings there.’ But what does this say about Tiffany and its marketing strategy? What does this say about the Jewelry industry in general? Or is it simply a way for a gal to have something to drool over when she’s bored?
